hi, my name is Max

Proudly, I have spent

in UI & UX Design

  • in
  • UI
  • ui
  • &
  • UX
  • ux
  • Design

I design simple, intuitive products for mobile & web applications.

2013

One Drop Analytics Business Intelligence Application

One Drop Analytics

OVERVIEW

This project was about designing a Business Intelligence software for One Drop Analytics.
One Drop Analytics is Business Intelligence software with a comprehensive database of 352000 companies and their data across ASEAN, India and Australia markets. It provides real-time data on activities, profiles and news of companies and industries.

  • Users can share and discuss everything in real-time with their colleagues/team-mates
  • Access to historical data, activities, news and more
  • 1000+ sources capturing company profiles, jobs, tenders, news, partnerships, contacts
  • Company activity on multiple dimensions such as growing operations, entering markets

THE PROBLEM

The challenge was that their old version of the software was lacking usability and interactive design. It was difficult to use and the support team spent a significant amount of time answering questions about how to use certain features.

DISCOVERY PHASE

Working closely with the product, sales and user research team, the discovery phase was aimed at gaining a deep understanding of the current system, to uncover user needs and business requirements and to agree on a common vision and scope for the project.We focused to understand the software's target users and their behaviours. I used Interview and survey technique to understand user's pain points in using the old version and their ideal expectation from a business intelligence software. I also used Persona technique to observe the user behaviour while using the software. The old version was web based but we found that majority of the users (who were sales persons) preferred to have the sales intelligence data on their iPad for easy access on the go.

Next step was planning stage. I planned out the workflow, timeline and also designed the structure of the UI with the potential sitemap. I used a card sorting approach to analyse what would be the best data structure for users.

DESIGN PHASE

During the design phase I developed the new structure and visual design framework for the application. I worked closely with the research team to verify early design concepts as well as more refined designs in several rounds of user testing. Based on users' feedback I refined the design and finalized the prototype.

IMPLEMENTATION PHASE

During the build phase, I made sure designs were implemented correctly and resolved design problems that came out during development. I then worked across the whole site ensuring that our HTML and CSS was clean, concise and well structured, utilising Less to make our CSS as modular and re-useable as possible and model it on the 'OO' methodology of CSS.

THE RESULT

The users’ reactions to the private beta system were very positive and decreased customer support requests by %240.

The flat-metro style prototype of Hotspur88 that translates the identity and brand personality.

2013
  • Performed qualitative user research and Created personas
  • Created Storyboards and User journeys
  • Low and High fidelity wireframes
  • High-Fidelity Mockups
  • Hand-coded Prototyping
HotSpur88

Hotspur88 Online Game Microsite

2013

OVERVIEW

Hotspur88 is the First Asian Premier League betting microsite launched by Fun88, a leading Asian gaming company, and Tottenham Hotspur Football Club. This microsite aims to deliver a platform that would provide users with an exciting and new gaming experience.
Hotspur88 required a visually appealing website to help promote their range of online betting in all sports, and live casino games.

CONTRIBUTIONS
  • Performed qualitative user research and Created personas
  • Created Storyboards and User journeys
  • Low-fidelity wireframes
  • High-Fidelity Mockups
  • Code Auditing for quality / maintainability.

Keno Game iPad Application

Keno ipad web App

OVERVIEW

I was given the task to design a tablet application for Keno Game , then the vision moved to a hybrid tablet application.
The major challenge was how to fit as many useful and critical features of the traditional game as possible without cluttering the new generation interface.

CONTRIBUTIONS
  • Performed qualitative user research and Created personas
  • Created Storyboards and User journeys
  • Low-fidelity wireframes
  • High-Fidelity Mockups

Cleaners Cupboard A Queensland Cleaning Supplies Company

2014

The task was mapping out the information architecture of the new site, usability testing and creating multiple wireframes of potential layouts and finally a rendered mockup

Cleaners Cupboard
Cleaners Cupboard

Baccarat Game Hybrid Mobile Application

2013
Baccarat iPhone web App

OVERVIEW

It is the first hybrid mobile-app specifically designed for Baccarat game with multi betting on 5 different tables feature.The purpose was to design a beautiful , clean and well-performing App that encouraged users to play on the go .
I Designed a complex interactive prototype with hand coded to make the whole App animated and fun for the stakeholders review.

CONTRIBUTIONS
  • Performed qualitative user research and Created personas
  • Created Storyboards and User journeys
  • Low-fidelity wireframes
  • High-Fidelity Mockups
  • Hand-coded Prototyping and Usability testing
  • SmartBill Mobile Site Login Screen

    2013

    The task was to create a strong clean visuals, with Bootstrap/Swiss Style concept design in the form of a product mock-up for a potential SmartBill Mobile Application/ Mobile Site Login screen that translates the identity and brand personality.

    SmartBill Mobile Site Login screen
    Fringilla App

    Fringilla iPhone Application

    2013
    CONTRIBUTIONS
    • Performed qualitative user research and Created personas
    • Participated in brainstorming
    • Created Storyboards and User journeys
    • Low-fidelity wireframes
    • High-Fidelity Mockups
    SX$hare Game

    The SX$hare Game is the flagship product of Phoenix Games International. It would engage their members play the SX$hare Game 24/7 with this Android app. Offering real time access to the latest prices, charts, place Bids, view historical data and view members account information all from an Android device.
    I designed the user interface and helped on the overall app concept and user experience.

    SX$hare Game Android Application

    2013
    SX$hare Game

    The SX$hare Game is the flagship product of Phoenix Games International. It would engage their members play the SX$hare Game 24/7 with this Android app. Offering real time access to the latest prices, charts, place Bids, view historical data and view members account information all from an Android device.
    I designed the user interface and helped on the overall app concept and user experience.

    RUBY TIGERS Brisbane Rock Band

    2008
    RUBY TIGERS

    OVERVIEW

    Australian Pop/Rock band Ruby Tigers from Brisbane ,wanted a fully functional website to showcase their products and provide resources to their fans.
    The website is fully content managed (Ruby on Rails) so they can edit the content of the whole site, from adding new videos and blog post to editing pages and uploading photo galleries.
    The initial mockup was awarded as design of the week by istockphoto.com (Getty Images) although for some reason, Ruby Tigers rejected my design !

    CONTRIBUTIONS
    • Performed qualitative user research and Created personas
    • Created Storyboards and User journeys
    • Created the Sitemap
    • Low and High fidelity wireframes
    • High-Fidelity Mockups
    • Hand-coded Prototyping and Usability testing
    • Code Auditing for quality / maintainability.

    Visual Design Projects

    Other Works